UAE National - Brand Marketing Senior Manager - FMCG

Date: 14 Jun 2024

Location: AE

Company: Majid Al Futtaim

Majid Al Futtaim Holding is the leading shopping mall, retail, communities, entertainment developer and operator in the Middle East, North Africa, and Central Asia regions. With over 48,000 people, revenues of over US$ 11 Billion, and operations in 18 countries. Some of the iconic brands we carry include Mall of the Emirates, Carrefour, All Saints, Lego, City Center, Abercrombie & Fitch, & Vox Cinemas. We believe in making Great Moments for Everyone, Every day.



UAE National - Brand Marketing Senior Manager - FMCG | MAF Retail | Corporate Head Office



The role holder is responsible for creating the long-term brand strategy and the development and implementation of marketing plans based on customer and shopper insights, to drive both short term sales and long-term growth. Working in partnership with the top markets, develop and grow brand equity by providing clear strategic guidance and by creating engaging & emotional communication campaigns to both maintain and grow our customer base.



  • Support Director - Brand Marketing in developing high quality marketing campaigns through briefing and managing agencies & working with the internal creative team.
  • Lead & coordinate with markets in the execution of marketing campaigns, building trusted relationships and ensuring on time & high-quality implementation.
  • Work closely with other MarCom functions (Creative, Social, Performance Marketing etc.) to develop and execute holistic marketing plans in an efficient manner.
  • Measure and report performance of all marketing campaigns and assess ROI & KPIs
  • Support markets by sharing knowledge gathered from post-campaign analysis and data & insight learnings.
  • Ensure consistency of brand visual identity & tone of voice across all channels & customer touchpoints
  • Provide campaign playbooks to the markets on time and in full to ensure consistency & efficiency in the implementation of marketing and communication campaigns.
  • Share latest trends, updates and best practices in media planning to the team and markets.



  • Bachelor’s degree in marketing, business or a related field
  • 7+ years in Marketing experience in FMCG or Multinational companies, including mastering Marketing Planning, Brief Writing and Content Creation
  • 2+ years of Retail experience is an advantage.
  • Superior appreciation of time limitations, priorities and time allocation



  • At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
  • Work from any country in the world for 30 days a year.
  • Work in a friendly environment, where everyone shares positive vibes and excited about our future.
  • Work with over 50,000 diverse and talented colleagues, all guided by our Leadership Model.