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Sales Executive

Date: 12-Jan-2022

Location: EG

Company: Majid Al Futtaim

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

Role Purpose:

The role of the Sales Executive will play a fundamental role in increasing revenue by identifying and selling our products to B2B clients in all fields while achieving quarterly target. Corporate clients looking for a venue for events such as town halls, team building, presentations, private screening, will be the target clients. Also attracting sponsorships and in-store branding opportunities, activating deals for optimizing returns

Role Details – Key Responsibilities and Accountabilities:

Delivery & Support

  • Conducting market research to identify selling possibilities and evaluate customer needs
  • Actively seeking out new sales opportunities through cold calling, networking by using various channels
  • Identify key clients and maintain relationship with all potential and existing organizations/ Partners
  • Research, prospect, and sell professionally to achieve maximum potential revenue for corporate and school segment
  • Reach out to organizations, corporations, trade shows and special functions on regular basis (existing and new clients) to sell, educational programs, field trips, school groups & corporate groups
  • Promote our leisure units and generate footfall and revenue through B2B (business to business) and B2C sales (business to customer)
  • Prepare and deliver appropriate presentations on products and services
  • Create frequent reviews and reports with sales and financial data
  • Participate on behalf of the company in exhibitions or conferences
  • Attending meetings with potential customers and closing sales
  • Growing database and constant classification for follow-ups
  • Building a sales pipeline to ensure a constant stream of sales
  • Provide concrete feedback to the Sales Manager/Head of Department on changing marketing conditions, including trends in the market, because of direct sales solicitation, telephone, competition check, networking, and direct mail, with his/her accounts
  • Handle all clients’ requirements and deliver accordingly, within operational parameters


Account Management

  • Negotiate/close deals and handle complaints or objections
  • Establish and maintain relationship with potential clients and offer them the company products/services
  • Ensure full market penetration
  • Work closely with Marketing and communicate material to send out to potential clients and direct mailshots are regular and relevant to our products
  • Handle bookings from the prospect stage to closing the deal, Update and record all reservations and confirmations of all groups
  • Send proposal, negotiate, and close deals


  • Be responsible for all administrative requirements including reports, correspondence, logistics, event orders, budget reports
  • Enter all client details on Salesforce
  • Prepare function sheets and communicate it with the operation team on site
  • Liaise between client and internal departments during pre and post-sales process such as liaising with finance for invoicing
  • Update and record all bookings, ensuring fluent communication of bookings across all departments


Definition of Success

Meet department sales targets as establish on a quarterly basis

Working to monthly sales and revenue targets as set by the sales manager

Creativity in keeping the accounts active and cross selling through the different services and offers by MAF LEC

Creativity in building affiliations / partnerships and brining in sponsorships

Other Context (if applicable):

  • The ability to upsell
  • To be able to work with a team and achieve the desired results
  • The ability to handle customers and understand their needs
  • Possess excellent communication and negotiations skills
  • Excellent organization skills
  • Performs any additional adhoc duties as and when requested by the Line Manager and/or Head of Department

Functional/Technical Competencies

  • Hands-on experience with CRM software is a plus

Personal Characteristics and Required Background:

Personal characteristics

  • Flexibility, adaptability, self-motivated, team player
  • Results driven and oriented
  • Strong personal management and time management skills
  • Professional and enthusiastic demeanor
  • Fast learner and passion for sales


Minimum experience

  • 1 - 2 years in busy sales environment, direct selling experience
  • Good Communication and presentation skills
  • Computer Literate
  • Sales and business acumen


Minimum Qualifications/education

Bachelor’s degree in business or a similar subject matter