- Provide inputs to the VP of Global Snow in the formulation of long term business plans/strategy for the business in order to provide world class experience to the customers. Deliver the agreed business performance while continuously seeking to exceed it.
- Prepare annual business plans /budgets, specify goals and targets for each department and direct/coordinate the efforts of the Managers and monitor their performance. Take corrective action when needed. Deliver the agreed business performance while continuously seeking to exceed it.
- Provide leadership to ensure efficient and effective management of each of the departments (Operations, Marketing, Commercial, Finance & HR) to ensure optimum utilization of resources and increase productivity and minimize costs. Guide and assist managers in key operational issues covering planning, coordination, adherence to policies/targets etc.
- Ensure smooth, efficient, and safe management of the cold side and warm side operations covering snow play area, ski training, ski slopes, penguin area, equipment handling etc. in order to provide a wonderful guest experience. Monitor outsourced operational areas (e.g. Security, Maintenance) to ensure their meeting contracted agreement/quality of service.
- Facilitate the development of marketing strategy for the Ski Egypt that drives attendance and maximizes revenues. Monitor its implementation with the Marketing Manager. Ensure world class customer service experience. Work with Marketing Manager to ensure effective utilization of marketing budget spend on advertising, sales promotions/events, P.R. , etc. resulting in business growth.
- Work with the Operations and Marketing Manager to ensure a dynamic and exciting programme of activities is maintained at all times that leads the market and creates high customer loyalty and strong word-of-mouth.
- Work closely with the Restaurant Manager in order to maximize profit potential in the Food & Beverage department. Continuously work on scanning for additional/new/relevant business areas and opportunities to maximize asset utilization.
- Ensure that the funds and physical assets of the business are safeguarded and administered. Direct the financial management function to ensure control over expenses and initiate cost saving measures. Ensure the business meets all MAF reporting requirements and operating policies and procedures.
- Work with H.R. to ensure the business is staffed by competent personnel. Ensure adequate training and motivation of the staff. Take personal interest in the development of Managers and Staff.
- Manage the process of additions, changes & upgrade to the facilities including preparing studies and reports, obtaining requisite approvals (internal/external), setting up of systems procedures and all other related actions.
- Be responsible for all government relations, setting up all required security systems and procedures including arrangements with necessary civil and medical authorities, and for obtaining and maintaining all operating approvals for the opening and on-going operations of the Ski Egypt.
- Direct the activity of identifying new avenues to increase revenues on a continuous basis.
- Keep the Senior Management of MAF properties informed about the operational results, profitability and any major development impacting on Snow Dome business.
- Communicate corporate guidelines, business plans, policies and procedures and authority limits to all
- concerned and ensure their compliance
- Keep abreast of competition, international trends/developments in Ski business and circulate reports, as
needed. Visit exhibitions/trade shows to keep up-to date
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