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Social Media Executive (UAE Nationals)

Date: 19-Jan-2023

Location: Dubai, AE

Company: Majid Al Futtaim

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

Role Purpose:

The Social Media Coordinator is responsible for enhancing MAF Lifestyle social media presence by managing social media channels, community management, collating content for social media campaigns, providing analysis of current campaigns and feeding the information to the Marketing and PR teams.

Responsibilities will include, but will not be limited to the following:


Financial & Standards


  • Develop engaging, creative, innovative content for regularly scheduled posts, which engage audiences and promote brand-focused messages.
  • Developing the relevant post captions and hashtags and ensuring translation is correct and reviewed.
  • Create a clear monthly Social Media calendar for all Majid Al Futtaim Lifestyle brands ensuring social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
  • Maintain all Majid Al Futtaim Lifestyle social media platforms, ensuring each is up to date and interconnected.
  • Manage social media communication responding to queries and posts in an appropriate and timely manner.
  • Ensure brand consistency in messages across all social media channels.
  • Design and implement marketing campaigns gauging audience receptivity and create content for inspiring followers to connect and participate in upcoming campaigns.
  • Engage with relevant social media trends and popular platforms in order to expand and enrich Majid Al Futtaim Lifestyle Marketing outreach.
  • Support the Marketing team in the preparation of events, including assisting at the venue on the day of the event.
  • Monitor online competitor presence, researching new blogs and channel for relevance / trend identification.
  • Prepare performance reports with analysis to update management.
  • Maintain all department related records, files and database.
  • Ensure compliance to group communications policy.
  • Raise LPO‘s, and ensure timely payment of invoices.
  • Deliver and record accountabilities in line with operational audits.
  • Contribute and support the business in achieving the Dare Today, Change Tomorrow sustainability strategy.
  • Provide exceptional internal customer service, assisting the marketing team on key projects, coordinating where necessary with approved agencies, third parties.
  • Maintain professional relationships with external agencies and third-party providers.














  • Timely management of brands social media calendars
  • Followers growth and engagement level across the different social media channels
  • Timely response to community queries and comments, in line with brand response time
  • Sustainability Initiatives

Functional / Technical Competencies

  • Extensive knowledge of Social Media platforms
  • Creative with good knowledge of digital content requirements, editing, proof reading
  • Strong communication and influencing skills

Behavioural Competencies

  • Leads the Way – Is able to prioritize work based on urgency and impact. Is able to communicate objectives in a clear manner. Reaches out to colleagues for support as and when needed to ensure timely delivery of objectives. Takes initiative to create positive energy. Enthusiastic about new challenges.
  • Drives Impact – Is able to identify key pieces of information required for delivery of work. Identifies areas of risk within own role. Understands when things are urgent. Takes ownership and escalates where required in a timely manner.
  • Thinks Customer – Actively listens and demonstrates understanding for customer’s stated and unstated expectations, and understands what is needed to deliver on expectations. Delivers value and quality to the customer. Understands “customer first” mindset.
  • Thinks Group – Understands how and where own role / work fits in the overall company. Demonstrates willingness and ability to collaborate. Actively achieves targets. Communicates well with colleagues. Listens attentively. Does not shy away from collaborating.
  • Develops Talent – Suggests ways of improving efficiency. Spends time learning and improving. Regularly seeks feedback. Responds honestly to difficult questions and gives relevant feedback when required.
  • Fosters Innovation – Does not hesitate to share new ideas. Is curious and takes inspiration from best practices. Demonstrates creativity in day to day work.




Qualifications & Experience

Qualifications / Education

  • Bachelor’s Degree in marketing, public relations, advertising or communications
  • Professional qualification in Digital marketing and social media is an advantage



  • 2 + years of experience working in marketing, public relations, advertising, or a related field with experience of managing Social Media Channels including Facebook, Instagram, YouTube, and Twitter
  • Proven working experience in social media marketing or as a digital media specialist
  • Experience in the Retail industry is an advantage