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Senior Manager - Marketing

Date: 11-Jan-2023

Location: Dubai, AE

Company: Majid Al Futtaim

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

Role Purpose:

The key purpose of the role of Senior Marketing Manager, is to operationalize the defined Marketing & Communications strategy, integrating the marketing efforts for assigned brands in order to expand brand footprint, differentiate MAF Lifestyle and brand reputation, nurture client relationships and create opportunities to drive revenue and growth.


Responsibilities will include, but will not be limited to the following:

Operational Excellence:


  • Responsible for the creation, development and execution of marketing plans and initiatives, through a well-defined annual Marketing calendar, for the assigned brands in line with overall brand Marketing & Communications strategy.
  • Create synergy between the various channels of communication, reaching the brand message to the customer through the most effective and efficient medium.
  • Implement in-store campaigns to support Operations and ensure smooth roll out of the same.
  • Build advertising and promotional plans to drive traffic and sales (Offline and online).
  • Monitor performance of various marketing initiatives with the agility to withdraw, redirect, extend efforts based on impact and customer feedback.
  • Develop and nurture relationships with the community and wider public in order to explore new collaborations, revenue streams and partnership opportunities where relevant (E.g. LuluLemon).
  • Develop regional brand campaigns together with the content team for local implementation.
  • Constantly draw on analytics and data to interpret and understand trends and shifts and report the same to relevant stakeholders for appropriate action.
  • Build strong relationships with internal marketing teams and external vendors where relevant, to ensure productive outcome of collaborative work.
  • Represent MAF Lifestyle in Holding driven Marketing initiatives.
  • Work with and nurture the relationship with brand principal/s on marketing strategy and plans


Financial & Standards:


  • Plan and manage marketing budgets for assigned brands to ensure optimal utilization in line with overall Marketing budget.
  • Prepare the brand support budget including but not limited to travel, media placement, point-of-purchase collateral, website and photo shoots.
  • Collect, collate and analyse consumer insights to ascertain the precise impact of marketing messages and promotions across touchpoints and the impact on sales.
  • Measure and improve return on investment (ROI) of marketing efforts.
  • Ensure all integrated marketing efforts are in compliance with brand standards and Majid Al Futtaim communication strategy.
  • Contribute and support the business in achieving the Dare Today, Change Tomorrow sustainability strategy.




  • Represent brand values, ensuring an understanding within the marketing team and store operations teams.
  • Keen understanding of customer profile, perspectives, needs and reactions to ensure relevant marketing communication and messaging.
  • Cultivate professional and cordial relationships with cross functional teams to streamline diverse efforts to achieve a common purpose.   
  • Support in promoting sustainability initiatives to transform the lives of the community and contribute to the net positive impact, and health and wellness.




  • Bachelor’s Degree in marketing management or equivalent



  • Minimum 3-5 years of experience in a Marketing Management role
  • Working knowledge in Public Relations, Media and Digital marketing