Senior Manager, Communications
Date: 19-Apr-2022
Location: Dubai, AE
Company: Majid Al Futtaim
Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.
Role Description: |
Division/Department: Shopping Mall / Marketing Grade/ Level: Senior Manager Reporting to: Senior Director Marketing Location: UAE |
Role Purpose: |
At Majid Al Futtaim Shopping Malls BU, we are obsessed with building intuitive, engaging and truly transformative experiences that create great moments for everyone, every day. The Senior Manager of Communications for SMBU will play a pivotal role in bringing this vision to life.
The Senior Manager for Communications is responsible for developing and implementing the Communications Strategy for 29 operating malls in 5 countries in support of the Shopping Mall Strategy and in alignment with the group-wide Communications Strategy and provide strategic guidance and support of the Mall of Saudi development. This role will deliver counsel and support on internal and external communications, media relations, digital communications, stakeholder engagement, strategic partnerships, issue management and thought leadership. The role will work in partnership with the group-wide Communications function to deliver engaging and successful communications and reputation initiatives.
SMBU has 29 shopping malls across the region of which there are two brands – ‘City Centre’ and ‘Mall of’ which require unique and differentiating communications strategies that ensure their brand purpose and vision are infused in all communications initiatives and events. Additionally, shopping malls also has clear digital, experiential, innovation, new products, loyalty and analytics strategies which will further amplify the perception of creating 360-degree lifestyle destinations and this role is critical to the story telling of this vision.
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Role Details – Key Responsibilities and Accountabilities: |
Communications Strategy:
Communications Planning:
Campaigns, Media & Content:
Works with Corporate Communications and agencies of record, measures and evaluates success of campaigns when completed
Qualities
Disclaimer: This role description reflects the general details considered necessary to describe the principal responsibilities of the role identified and shall not be construed as an exhaustive description of all the work requirements inherent to success in the role.
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Definition of Success |
KPIs:
Media coverage and sentiment (e.g., Positive, Negative, Neutral Carma analysis) Issue radar Thought leadership placements Internal client feedback survey Additional metrics, as required Reputation enhancement Authority and share of voice for the mall of the future trends Earned Media
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Another Context (if applicable): |
TBA
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Functional/Technical Competencies |
Skillset (job specific technical skills and behavioral competencies needed)
Skills
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Personal Characteristics and Required Background: |
Minimum Qualifications/education
Minimum experience
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