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Sales Event Executive

Date: 14-Jun-2022

Location: Dubai, AE

Company: Majid Al Futtaim

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

Role Purpose:

The role of the Sales Event Executive will support the sales department and ensure a seamless delivery of paid events for corporate clients, private individuals booking events with a MAF LEC assets, internal MAF events, vendors and any ad hoc events as and when required by the business.

Role Details – Key Responsibilities and Accountabilities:

Delivery & Support

  • Liaises with the customers (internal & external) once payment has been received to ensure a seamless execution of the booked event including ensuring that any venues booked for privatisations have been reserved accordingly
  • Prepares an event briefing according to the details of what has been booked and ensures it is 100% in line with the customer’s expectations and what has been paid for before submitting it to the internal team that will be managing the event on the day
  • Shares the event briefing for the planned event with Operations including critical details such as technical specifications, administrative details, and special requirements.
  • Attends events as necessary and directs activities from start to finish to ensure the function success and customers satisfaction.
  • Coordinates all elements of the event with a creative mindset to create a flawless experience for clients
  • Works with sales team to acquire necessary services and activities for events while meeting budgetary objectives.
  • Performs post-event tasks to ensure client satisfaction and documents any issues for future learning and enhancements.
  • Ensures that all requests are handled within the agreed timelines.
  • Constantly gathers, understands, and applies expanding knowledge of foods, beverages, technical equipment and inter-departmental procedures within the Sales Team and as part of the planning process with the client
  • Supports customer loyalty and brand standards by delivering service excellence throughout each customer experience.
  • Builds strong relationships with customers to drive repeat events and activities with MAF LEC
  • Builds strong relationships with MAF colleagues to maximise teamwork and collaboration
  • Handles guest complaints and disputes in a polite and professional manner
  • Ensures that selling strategies are adhered to during negotiations and maximizes upselling opportunities whenever possible.
  • Attends weekly and monthly department meetings and prepares meeting notes and feedback accordingly.


Financial KPI’s

  • Will manage assigned events across VOX, Ski Dubai, Snow Abu Dhabi, Magic Planet, Little Explorers and Dreamscape for all MAF locations except KSA and Egypt
  • Supports delivery of 8,000,000 AED in revenue from events (2022 KPI – will increase in 2023)
  • Clients will include multinational corporations, banks,  government entities, private individuals and internal MAF business units

Other Context (if applicable):

Performs any additional adhoc duties as and when requested by the Line Manager and/or Head of Department.

Functional/Technical Competencies

  • Excellent interpersonal skills for both external and internal customers
  • Able to resolve problems or unforeseen issues
  • Proficient in MS office
  • Commitment to delivering high standards of customer service
  • Action oriented
  • Ability to plan and organize workload
  • Effective time management, communication and presentation skills
  • Strong administrative skills

Personal Characteristics and Required Background:

Personal Characteristics

  • Sunny personality, positive attitude and good communicator
  • Fluent in English
  • Arabic useful but not essential
  • Goal focused
  • Relationship-oriented
  • Diplomatic and flexible in responding to a range of different work situations


Minimum experience

  • Minimum 2-3 years of experience working in a 5-star hotel environment within Conference and events.
  • Previous experience in the GCC is an advantage


Minimum Qualifications/education

  • Degree or Diploma equivalent in Hospitality/PR or Marketing, preferred