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Regional Marketing Senior Manager

Date: 16-Jun-2022

Location: Dubai, AE

Company: Majid Al Futtaim

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

Role Purpose:

The role will constitute of leading the launch of our SHARE brand into the markets across the GCC, Egypt and Levant as well as strategizing, developing and executing customer engagement tactics that drive our top of funnel Marketing objectives to attract, acquire and engage our existing customer base as well as competitor customers with value-driven, insight based and content rich campaigns and initiatives in line with the Customer Engagement team’s objectives and growth plans; respectively empowering the achievement of our business objectives and fulfilment of customer needs from our brands. The candidate will be part of a newly created team that is fastly growing with a clear objective to drive and maximize Customer Lifetime Value through Customer Engagement and you will be at the forefront of enhancing our presence and impact on all customer facing platforms [both online and offline] and enriching our customer database through Top of Funnel Marketing to drive Awareness, Consideration and Acquisition in line with the long term customer objectives. The candidate will need to work closely with a variety of professionals from both internal teams across geographies and BUs as well as agency partners including Brand, Customer Marketing, Social/Digital Marketing, Content Managers, Digital Analytics, Product/Tech Managers, and Customer Intelligence Teams.


Role Responsibilities and Accountabilities:

  • Formulate and communicate the performance objectives and continuously monitor progress and alignment towards strategic objectives.
  • Identify, develop, and evaluate customer/market data and insights driven marketing strategies within non-UAE markets, based on established business and brand goals and objectives, market and customer insights, and cost.
  • Inspire and lead an excellent understanding of customer, brand and engagement strategies especially in the digital, high-technology mobile and social space.
  • Drive the success of our brands in non-UAE markets through defining, measuring and reporting of performance and effectiveness against goals and KPIs across websites, mobile apps, SEO, SEM, ASO, PPC, database marketing, email, social media, influencer and affiliate Marketing.
  • Lead with Regional and Market Brand/Product Managers development and execution of annual calendars and plans suitable for each market and as per the brand’s key objectives and guidelines.
  • Customer communication and campaign planning with end to end execution to ensure achievement of targets.  
  •  Lead planning and manage execution of all Customer Marketing campaigns, activities and initiatives for SHARE across all mediums/platforms [non-UAE markets].
  • Work closely with internal teams and stakeholders to bring brand campaigns to life through identifying target customer audiences, creating content as well as the choice of platforms/channels for campaign execution.
  • Analyze and report on campaign performance metrics against KPIs and benchmarks and ensure transforming them to insights to improve future marketing strategies and campaigns.
  • Lead media planning, buying and reporting for all Customer Marketing campaigns across the funnel from awareness to advocacy. .
  • Manage the execution of all offline and online media campaigns/plans ensuring consistent brand communication across relevant media platforms to enhance customer awareness and engagement.
  • Set and drive the Social Media process, ways of work and SLAs including community management and customer care.
  • Collaborate with Content, Digital Marketing, Programme Marketing, Market teams and Product teams to ensure all customer facing communication on social media is according to brand and customer objectives.
  • Lead all on-ground activations across customer touchpoints to reach and engage SHARE members


Minimum Experience/Qualifications:

  • University Degree in Marketing or any relevant field/ Master’s degree is a plus.
  • A minimum of 8 years of brand/category marketing experience, preferably with 2+ years working experience within retail/loyalty/Ecommerce.
  • Strong experience within the GCC market and a good understanding of the regional customer.
  • Proven track record of Marketing experience within the digital world:
  • Proven knowledge and application of mobile app Marketing -
  • Understands app analytic tools with hands on experience with tools like Adjust, Firebase, AppsFlyer, Google Analytic, Appannie.
  • Good understanding of SEO and website optimization, blogs and other online channels that drive organic traffic and downloads.
  • Proven success in social media optimization including content planning, building online communities and monitoring/tracking effectiveness of content, campaigns and their outcomes.
  • Thorough understanding of digital/social advertising on Adwords and Facebook, conversion tracking, website advertising, DSP, Youtube & Gmail advertising, Remarketing, Audience Targeting, device targeting, display & search advertising, universal app campaign advertising, landing page optimization.