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Marketing and Segmentation Manager

Date: 04-Jan-2022

Location: Dubai, AE

Company: Majid Al Futtaim

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

As part of the SHARE Engagement Team, this position will support in the ongoing engagement of SHARE members with a focus on acquisition, cross-selling and retention.


Key Responsibilities and Accountabilities

·         Campaign Design: Come up with creative marketing campaigns – both targeted and mass campaigns – to drive either acquisition, usage or retention

·         Customer Segments: Work with analytics teams to define customer segments and customer behaviors and test with various communications, offers and beyond

·         Offer Designs: Create various offer and contest designs, identify mass versus targeted offerings and lead on segmentation and execution of each

·         Communications Plan: Create and execute multi-channel communications for each campaign and offer plan - and executed as needed

·         Content Creation: Write, edit and proofread copy for all communications and vehicles within each campaign and/or offer execution

·         Reporting: On all campaign and offer tactics, lead reporting in collaboration with analytics teams and partners

·         Collaboration: Work closely with internal teams and external partners/agencies ensuring strong communication and collaboration throughout


Personal Characteristics And Required Background

·         6 – 8 years of experience in marketing, campaigns, lifecycle and/or segmentation

·         Proven success working on marketing campaigns from creation to execution

·         Strong understanding of customer segmentation within a marketing context

·         Ability to proficiently write and converse in English

·         Nice to have: Arabic Language