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Product Owner

Date: 03-Mar-2023

Location: Dubai, AE

Company: Majid Al Futtaim

Role Summary

Product Analyst is a functional role balancing technical expertise, project commitments and stakeholder communication for Mobile Data & Analytics requirements coming from Product & Marketing teams.

  • Implement and maintain our app tracking setups.
  • Perform data collection, analysis, validation and maintaining data quality of the app tracking workflow while working closely with our App Developers.
  • You co-develop and manage the app channel tracking strategy with the rest of the team.
  • Maintain and further improve Universal / App Linking and App Deep Linking efforts.
  • You perform product analyses and review and resolve tracking gaps.
  • Keep a close eye on new market developments; IOS14, SDK features, GDPR and cookie-less world.
  • You work closely with our App Development team.


Technical Competency

  • Expert in using Adjust, Firebase & GTM.
  • Good understanding on working principles of Google Analytics, Google Marketing platform, mobile remarketing partners, SQL and dashboarding tools like Tableau.
  • Know exactly how data is gathered, processed by the different tools and are strong in deriving actionable insights.
  • Know how to implement Mobile SDK and debug data collection in both iOS and Android using Charles/Proxy tools.
  • Know how to find improvement points and troubleshoot tracking implementations on App applications
  • Knowledge of BigQuery or CDP/DMP implementation is a nice to have
  • Knowledge of Universal / App Linking and App Deep Linking using Adjust, Firebase and Braze CRM.
  • A basic level of knowledge regarding specialisms (SEA, SEO, Display, App, Affiliate, etc) and related tools and technologies.

    Definition of Success

  • Successful and consistent implementations of app tracking requirements
  • Ontime implementation of tracking solutions for product feature release
  • Product insights delivered at regular cadence
  • Support teams in implementation of metrics to help prove the success of the product features.
  • Behavioral Competencies

  • Ability to explore and be curious the unknown areas
  • Self-starting attitude
  • Can-do attitude
  • Great with numbers
  • Capability to see systemic correlation between complex systems
  • Great communicator

Qualification, Experience & Skills

  • 5+ years working experience as App Analyst, App Marketing or App Tracking specialist.
  • You have the ability to collaborate with technical and non-technical teams.
  • From conception to execution and optimising to reporting, you can deliver top quality in every area. Smart strategies are also central to your role. That means creating and executing data-driven plans to optimise our product and campaigns. 
  • Strong analytical and problem-solving skills, with close attention to detail