Role Summary

Product Analyst is a functional role balancing technical expertise, project commitments and stakeholder communication for Mobile Data & Analytics requirements coming from Product & Marketing teams.

• Implement and maintain our app tracking setups.
• Perform data collection, analysis, validation and maintaining data quality of the app tracking workflow while working closely with our App Developers.
• You co-develop and manage the app channel tracking strategy with the rest of the team.
• Maintain and further improve Universal / App Linking and App Deep Linking efforts.
• You perform product analyses and review and resolve tracking gaps.
• Keep a close eye on new market developments; IOS14, SDK features, GDPR and cookie-less world.
• You work closely with our App Development team.

Technical Competency

• Expert in using Adjust, Firebase & GTM.
• Good understanding on working principles of Google Analytics, Google Marketing platform, mobile remarketing partners, SQL and dashboarding tools like Tableau.
• Know exactly how data is gathered, processed by the different tools and are strong in deriving actionable insights.
• Know how to implement Mobile SDK and debug data collection in both iOS and Android using Charles/Proxy tools.
• Know how to find improvement points and troubleshoot tracking implementations on App applications
• Knowledge of BigQuery or CDP/DMP implementation is a nice to have
• Knowledge of Universal / App Linking and App Deep Linking using Adjust, Firebase and Braze CRM.
• A basic level of knowledge regarding specialisms (SEA, SEO, Display, App, Affiliate, etc) and related tools and technologies.

  Definition of Success

• Successful and consistent implementations of app tracking requirements
• Ontime implementation of tracking solutions for product feature release
• Product insights delivered at regular cadence
• Support teams in implementation of metrics to help prove the success of the product features.

• Behavioral Competencies

• Ability to explore and be curious the unknown areas
• Self-starting attitude
• Can-do attitude
• Great with numbers
• Capability to see systemic correlation between complex systems
• Great communicator

Qualification, Experience & Skills

• 5+ years working experience as App Analyst, App Marketing or App Tracking specialist.
• You have the ability to collaborate with technical and non-technical teams.
• From conception to execution and optimising to reporting, you can deliver top quality in every area. Smart strategies are also central to your role. That means creating and executing data-driven plans to optimise our product and campaigns. 
• Strong analytical and problem-solving skills, with close attention to detail