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Marketing Associate Manager

Date: 14-May-2022

Location: Dubai, AE

Company: Majid Al Futtaim

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

The role of the Associate Marketing Manager will assist with marketing and promotional campaigns and strategies across Ski Dubai and the Global Snow brands. This role supports the marketing efforts by analyzing customer and marketing research materials, assessing the impact of marketing programs, and developing innovative campaigns to drive brand recognition and growth.

 

Role Responsibilties -

  • Supports the strategic direction and implementation of marketing campaigns and promotions and deriving insights from analysis to build customer relationships and improve brand’s market position and impact.
  • Assesses the impact of marketing programs and developing innovative campaigns to drive brand recognition and growth.
  • Creates marketing plans to increase brand awareness for allocated concept across Leisure, Entertainment & Cinemas.
  • Ensures concepts get adequate online and offline brand awareness.
  • Conducts market research and analysis to understand customer preferences.  
  • Retains marketing metrics and results of campaigns in order to optimize future campaigns or promotions while identifying opportunities for growth.
  • Oversees campaigns from planning to completion stage, ensuring that team member meet deliverables and timelines and
  • Collaborates with internal team to conduct marketing and competitive analyses, design promotional campaigns and develop profitable positioning and pricing for our brand.
  • Works closely with Social & Content and graphic design agencies to ensure that project deliverables are cohesive and in line with the business goals and objectives.
  • Ensures content, images, and other graphical elements are in line with requirements before seeking final approvals.
  • Assists in developing effective media campaigns and choosing appropriate distribution channels
  • Participates in organizing promotional events to positively present Global Snow brands.  

Functional competencies

  • Must be a creative thinker with a complete understanding of the marketing mix and the role each marketing channel plays in achieving the region’s goals.
  • Must be a proactive marketing leader for their region.
  • Strong understanding of the importance of maintaining brand standards along with program consistency and continuity.
  • Minimum experience

  • A minimum of 3-5 years of marketing experience, either within an in-house marketing department or working for an advertising and marketing agency.
  • Experience of working in a marketing team within leisure, experiences and attractions a plus
  • Experience in broad marketing and current on digital, loyalty, branding, and online trends.

 

Minimum Qualifications/education

  • Graduate in business or marketing discipline.