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Digital Merchandiser

Date: 08-May-2022

Location: Dubai, AE

Company: Majid Al Futtaim

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

Role Description:

  • Division / Department: Majid Al Futtaim - Shopping Malls – Omnichannel
  • Reporting to: Omnichannel Trading Manager
  • Location: UAE

Role Purpose:

The Digital Merchandiser will be responsible for creating an exceptional online experience with a strong commercial, technical and merchandising base, in line with brand guidelines and current trends, using creative flair, data analytics and merchandising expertise to drive online sales performance to optimum level. The role monitors and optimizes the online customer experience, overseeing and collaborating cross functionally to drive traffic, conversion rate and profitability of the site.


Role Details – Key Responsibilities and Accountabilities:

  • Responsible for maintaining an optimal website navigation and CX flow such as categorization, filters, sorting, search engine, etc. 
  • Collaborate with multi functions to influence site priorities.
  • Build Product merchandising opportunities for Marketing activities, including campaigns, collections/edits, and promotions.
  • Ensure all site and App content are representative of the brand optimal assortment to achieve highest click through, conversion and revenue.
  • Plan new Brand/collection launches with the Account Management team.
  • Identify slow performers and compile an action plan with corrective measures.
  • Identify new enhancements to the site based on best practices and new arising technologies in the digital world.
  • Meet and exceed the financial targets of online trading business.
  • Present the product pool in the best possible way to maximize site conversion and revenue.
  • Be sale and brand focused whilst constantly mindful of the necessity to be cost sensitive.
  • Develop and contribute new ideas / initiatives to drive sale and conversions to the website through visual merchandising.
  • Maximize customer experience and sales by utilizing trends, data and analytics to provide personalized experience and product recommendations
  • Provide improved customer navigation and drive engagement, increase session times and conversion.
  • Be the custodian of online merchandising standards, in compliance with the overall Marketing & Communications guidelines.
  • Ensure an understanding of customer trends, behavior and requirements to make the online customer journey simplistic; making it easy to locate the desired products and providing relevant product recommendations to increase sales and customer experience.
  • Provide regular performance reporting to stakeholders.
  • Proactively contribute to the enhancement, quality and productivity of the platform.
  • Provide market analysis, trends, competitor activities and opportunities with clear strategic actions.
  • Ensure compliance with the MAFP SMBU’s Code of Conduct, Departmental policies and HC Policies and Procedures at all times.
  • Be the advocate and ambassador of aligning and cascading the MAFP values across SMBU and ensure that relevant team adhered to and exhibit the same all the time.
  • Lead by example – thrive to create an honest and open work environment where individuals collaborate /support each other as a team and are passionate to achieve a common business objective.


Job Dimension – (E.g. Revenue & Budget size, Sales Volume etc.)


Other Context (if applicable):



  • Excellent digital and technical skills (PIM-CMS) SAP an advantage.
  • Excellent site merchandising skills.
  • Knowledge of new technologies to enhance online experience of customers.
  • Keen awareness of retail industry.
  • Commercial awareness.

Personal Characteristics and Required Background:

Qualifications / Education

  • Graduate degree in Business Management, Finance, Marketing or E-commerce.



  • 3+ years in an online merchandising role
  • Experience in Fashion or home business  is an advantage