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Corporate Communications Manager

Date: 15-Jul-2019

Location: Dubai, AE

Company: Majid Al Futtaim

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

Job Title:

Job Code:

Corporate Communications Manager


Job Holder (if currently filled):




Reporting to:

Division/Department (if available):

Marketing Director


Supervising (if applicable):

Job location:


Dubai (HO) 


Job Purpose:

The role of the Corporate Communication Manager is to develop and manage a communications strategy and implement a broad range of public relations activities and plans for Leisure, Entertainment and Cinemas to achieve organizational, business and brand goals. Ensure all external and internal communications’ messaging and narratives are consistent with corporate communications standards and support overall brand and communication goals.

Job Details – Key Responsibilities and Accountabilities:

Strategy Development & Planning:

  • Develop an effective communication strategy and implement comprehensive communication plans – while ensuring the alignment and incorporation of feedback on the plans from key stakeholders throughout the process.
  • Oversees the ongoing progress of the strategy and plans, evaluates their success and measuring results.
  • Develop and implement an overarching corporate external and internal communications guideline, policies & processes.
  • Develop, implement and maintain the corporate key messages, stakeholders mapping and master narrative.
  • Develop and Implement crisis and issues communication strategy, policies and processes. 
  • Proactively manage and mitigate issues, keeping a close eye on how issue is unfolding within social media.
  • Work closely with our Legal and other functional teams as needed, as well as agency partners who have been hired to develop and execute issues/crisis communications programming.

Stakeholder Management

  • Develop and maintain strong relationships with top tier local and regional media and other stakeholders as required.
  • Conduct companywide corporate communications audit and review to ensure LEC compliance with the policies & processes.
  • Ensure consistency of the corporate external communications strategies, plans and message across the companies
  • Serves as a key contact to members of the media who are seeking information about the company and its brands.

Content Development

  • See corporate communications content and deliverables from concept through execution, including, but not limited to company annual report, website and social and digital media content, media materials, executive presentations/speeches, talking points and memos.
  • Develop and implementing digital and social media communications strategy and plan.
  • Maximize media exposure for corporate through effective communications activities with the support of the PR agency.
  • Work with Business Units marketing and communication teams to ensure effective and consistent implementation of their corporate communications.
  • In conjunction with corporate branding, internal communications, marketing team, ensure consistency and compliance in all the contents created across all internal and external communication channels including, but not limited to, collaterals, website, social media, advertisements, annual reports, internal messages, etc.
  • Develop and execute varied and integrated thought leadership communications across all channels including print, digital, TV, internal, etc.

Agency Management

  • Manage the PR agency day to day activities and relationship and conduct a periodic reviews and audits.
  • Provide the brand communications performance reports to management and conduct continues reviews and assessments

Measure of Success – Illustrative KPIs:


Personal Characteristics and Required Background:

Skillset (role specific technical skills and behavioral competencies needed)

  • Excellent project management and multitasking
  • Excellent written, analytical, and communications skills
  • Ability to work in a multicultural environment.
  • Strong knowledge of branding processes and tools.
  • Good communication skills to engage and influence management in the Business Units;
  • Strategic thinking and sound judgment with focus on impact and an ability to work effectively and succeed in a fast-paced working environment
  • Creative with a strong sense for esthetics and attention to detail


Minimum experience

  • Minimum 6 - 8 years hands-on experience in a strategic role in media/public relations, brand management, or corporate communications or in a consulting firm advising large corporations.
  • Regional background: must have work experience in the GCC, with strong professional network in the Media; Arabic speaker preferably


Minimum Qualifications/education

University Degree in Business, Communication sciences or comparable qualification