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C4 Now Manager

Date: 20-Jul-2022

Location: Dubai, AE

Company: Majid Al Futtaim

Majid Al Futtaim Retail invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

Role Purpose:

The C4 Now Manager is responsible for providing strategic direction to Opertaion FF&LM managers in the store. Accountable liaising with the store and make sure that the customers are fully satisfied with the online service in terms of freshness, quality and fulfillment as well as the delivery of their orders. When /if required the role holder, takes on a leading role if there are issues with FF/LM field.



Role Details – Key Responsibilities and Accountabilities:


  • Manage the day to day e-commerce fulfilment operations
  • Lead picking, dispatch and last mile teams to ensure all activities are performed effectively and seamlessly.
  • Manage 3P’L delivery service providers.
  • Ensure proper arrangement of dark store and stock adequacy.
  • Ensure coordination of operations team, commercial team and IT.
  • Monitor the production KPI’s, picking rate, and work towards continuously improving it.
  • Manage the ecommerce operations in compliance with policies established by Majid Al Futtaim Retail.
  • Contribute to the internal communication of the company strategy and objectives.
  • Understand, evaluate and problem solve for logistics, operations and other system process hurdles.
  • Anticipate the capacity requirements (materials, assets, human) and plan fulfillment activities accordingly.
  • Manage customer service function with in the store.

Asset Responsibilities

  • Implement an effective operating model for the e-Commerce Last mile deliveries using internal and/or 3P service providers.
  • Develop detailed processes, quality control measures, and KPI’s for a seamless and effective last mile operations. 
  • Review daily reporting for all internal/external customers to assess performance and full order management.
  • Liaise with the IT team for related IT issues which affect the day-to-day working of the site and liaising with IT team to ensure issues are resolved immediately.
  • Find the most appropriate solution to deliver goods to end customers to offer the best unified customer experience for the country at the lowest cost.
  • Implement the delivery of service contracts with providers/suppliers and ensure these are up to date with its accurate application.
  • Ensure that KPI’s provided by the delivery companies/suppliers meet the defined targets.
  • Ensure that the logistics services providers & suppliers upload accurate information & documents in the Transport Delivery System.
  • Manage and ensure that all cash handling during the last mile operations are as per company’s defined guidelines and procedures.


  • Sets appropriate control mechanism to ensure budget compliance and takes corrective measures when necessary
  • Ensure measures are taken to load goods on-time as per schedule defined by last mile department.
  • Proper packing of goods inside delivery crates to avoid damages for customer.
  • Adequate actions taken to maintain the cold chain of goods inside the operation and proper segregation of goods in delivery crate.
  • Accuracy of the delivery quantities with implementation of QC audit as per defined control by loss prevention.
  • Guarantee a clean and organized fulfilment area.
  • Ensure required resources (Van, Bikes and Drivers) are always available at all operational sites as per their needs and 3P SLA.
  • Undertake planning of last mile resources on a daily basis for the upcoming events. This includes re-allocation of the resources in accordance with the business needs.
  • Participate in the daily team meetings and provide inputs for operational enhancements.
  • Manage and track both home deliveries and returns to/from stores/DC/suppliers.


Human Capital Responsibilities

  • Ensure the implementation of the performance management process.
  • Provide mentorship for the purpose of developing a continuous talent pipeline for key roles
  • Identify training needs and coordinate with the HC department to ensure facilitation of training requirements.
  • Oversee the development and implementation of on the job-training.
  • Ensure constant availability of the required competent staff to support the organization in meeting all its responsibilities, plans, and objectives.
  • Provide inputs while developing MAF Retail’s corporate policies and relevant procedures, and monitor the implementation.

Financial Responsibilities

  • Monitor allocated budget to ensure compliance and take corrective measures when necessary.
  • Provide inputs on the development of annual budget.
  • Review financial reports for accuracy and consistency.
  • Develop necessary measures towards continuous reduction of the operational cost.

Qualification, Experience & Skills:


Minimum Qualifications/education

  • Bachelor’s degree in E- Commerce or Business Administration

Minimum experience

  • 5 to 7 years of professional work experience working in supply chain, e-commerce fulfillment, and last mile operations
  • Commercial knowledge preferred

Preferred Languages

English (Full professional proficiency - Required)

Language of the country where applicable



  • Excellent team building and team leading skills in a fast-paced environment.
  • Working knowledge of automated distribution and warehouse systems preferred.
  • High level of problem-solving skills and detailed oriented.
  • Solid analytical skills, trouble-shooting skills; planning and organizational skills
  • Excellent interpersonal skills, driving results in cross-functional team setting
  • Target focused (setting, tracking progress & department support as needed)
  • Team/collaboration-based approach to decision making;
  • Operational agility and nimbleness to adapt to changing retail environment
  • Proven ability to automate processes and create efficiencies
  • Proficient computer skills – MS Office, SAP, Salesforce, advanced Excel skills
  • Excellent Communication and Interpersonal skills