Associate Manager, Digital Marketing - temp (4 months)

Role Purpose:

The Associate Digital Manager purpose is to  Plan all digital marketing campaigns for Mall of the Emirates , including Omnichannel, SEO/SEM, email, social media and display advertising

Role Details – Key Responsibilities and Accountabilities:

1. Social Media

• Handle social media for MOE for all social platforms from briefing content calendars, reviews to execution
• Creating content for social through reels, static and videos – liaise with retailers and LOWE agency for productions shoots
• Ideate, review and approve all social media pieces of content – assets and captions
• Develop specific social media content for mall marketing campaign creation
• Keep track of all social platforms – analytics and reporting ensuring meeting KPI’s
• On ground coverage for pop up’s – luxury and mall activations
• Create new content concepts for omni services – Digital Concierge, MOE.com, Live Shopping, Personal Stylist etc.

2. Digital Marketing

• Develop SEM plan and track on going search keywords
• Work with agency on enhancing the ads through site links, copy etc
• Add SEM structure for new services on the website
• Omni – ensuring targeting right keywords to shop up on Google ads

3. Website

• Ensure campaigns creatives are updated on MOE.com through event pages
• Enhancements on website and MOE App
• Brand content – receive requests through email to update brand content on the website
• Brief and create webpages for specific tier 1 campaigns – Autumn Winter, Spring Summer, Festive
• Work with COE team on omni projects – marketing the services online through paid media and social
• Review and approve new and updated MOE website design and UAT Testing for new changes and updates on website

4. CVM

• Analyse data from dashboards and work with analytics and SHARE team on campaigns
• Develop CVM campaign offers, create the artwork and ensure execution of the campaign
• Send the emailers out and target database on social media through GCR Id’s

5. Omni

• Create new and ongoing development video content MOE.com and Digital Concierge to drive awareness for each of the services
• Work with accounts team to create focus collections to be highlighted on social for the month
• Ensuring SEM strategy is executed for MOE.com
• Develop omni layers to integrate into main mall marketing campaigns

6. Emailer & EMSP  

• Work with Cisco team to send emailers for all mall and omni campaigns
• Filter and target audience basis each campaign
• Work with analytics team for specific GCR Id campaigns and ensure data is uploaded for relevant targeting
• Create UTM links and check test emailers for content and linking to landing pages are working
• Set up on system EMSP’s for in mall and omni campaigns with call to action links

7. Paid Media

• Brief in marketing campaigns, review and approve budgets
• Always on approach – create assets, UTM’s and ensure ads are live with correct targeting
• Campaigns – try new platforms for digital advertising
• Continuously track the performance of each post and optimize accordingly