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Analytics Manager

Date: 23-Feb-2021

Location: Dubai, AE

Company: Majid Al Futtaim

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.




Manager – Analytics & Performance


Role Holder (if currently filled):

Role archetype





MAFH – Loyalty


Reporting to


Senior Manager – Commercial


Managing/Leading (if applicable):

Date of last revision


V0.1 09.01.19


Role Purpose:


As a key member of the Loyalty management team, the Manager – Analytics & Performance will report to the Senior Manager – Commercial . This role will work closely with other members of the loyalty team, providing analytics and performance insights to improve programme design and member engagement.


The business is at a start up phase, and we are passionate about creating a data driven culture, where all decisions are made on the basis of sound, relevant information.  This role will pioneer this philosophy an in-bed it in everything we do.


Role Details – Key Responsibilities and Accountabilities:


  • Closely support the business to enhance the Loyalty Analytics and Performance function, including data strategy and departmental coordination of activities at Holding level (e.g. core Business Analytics and Intelligence team, Insights team, Technology teams)
  • Build on existing KPI requirements to track and report the performance of the loyalty programme and associated marketing efforts and offers
  • Develop and build out a suite of reports for the business to have it’s thumb on the pulse of the business and be able to make informed decisions to improve performance
  • Aggregate required programme data from multiple sources, liaising with data source owners (e.g. loyalty management system(s), Finance, Business Units for analysis
  • Management of outsourced team for data querying using suitable program (e.g. SQL, Python) to perform analysis generate insights and user of BI / data visualisation tools like Fastats
  • Ensure actionable insights generated from data analytics feed into product development and member engagement
  • Develop and maintain presentation material for senior management
  • Develop and maintain key performance database and calendar of key marketing efforts
  • Synthesize results at the segment level and share key insights across the organization
  • Interface with a wide variety of internal and external stakeholders
  • Support develop the loyalty CRM capabilities/requirements in collaboration with the loyalty Member Engagement team and existing Analytics team and related vendors

Definition of Success

  • Well-developed loyalty Data and Performance function, taking programme data and analyzing into actionable reports and insights for the loyalty business
  • Insights taken and implemented by loyalty team members to improve programme performance and customer satisfaction
  • Positive feedback from internal stakeholders on loyalty cross-functional and cross-business units, interaction

Other Context (if applicable):






Functional/Technical Competencies


  • Advanced Microsoft Office skills
  • Strong background in data analysis


Personal Characteristics and Required Background:


Personal characteristics

  • Highly agile individual that can flourish in a start-up environment
  • A self-starter able to take ownership of their responsibilities from the offset
  • Charismatic with strong communication and stakeholder engagement skills
  • Ability to work in a diverse, international company and able to work with multiple stakeholders and matrix managed teams
  • Strong written and verbal communication skills
  • A team player
  • Track record of driving results through cross-functional collaboration.

Minimum experience

  • 5+ years experience in a similar role
  • Demonstrable experience managing cross-functional stakeholders
  • Team management and development experience


Minimum Qualifications/education

  • Bachelors degree
  • Masters degree or MBA preferred
  • Additional role related qualification preferred




Signature of Role Holder:


Approved By




Head of Division/Department/Sec:


Head of Human Capital: