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Content Associate

Date: 19-May-2022

Location: EG

Company: Majid Al Futtaim

Content Associate

Role Purpose:

The Content Associate is responsible for managing the content of a specific category on the online platform. The role holder is accountable for developing, editing, and updating all the data and content on the online platform. The Content Associate plays an important role in ensuring specific product, promotional, and informational content is presented and published in manor to optimize the online customer experience.

Role Details – Key Responsibilities and Accountabilities:

  • Develop and ensure implementation of online content for specific category for the online platform.
  • Produce content for online platform to ensure products to include descriptions, price, scheduled delivery, origin, and ingredients, as relevant.
  • Ensure all content for the respective category on the online platform is updated, relevant and published in a timely manner.
  • Track and analyze the progress of the different products available on the online platform for the respective category to ensure that low in demand, out of stock or unavailable products are unpublished.
  • Manage the online presence of product categories and associated promotional campaigns and provide insights to management for existing and prospective customers.
  • Gather information related to products from the Merchandising Department and suppliers to ensure that content is accurate and up-to-date.
  • Review and update the content developed prior to publication on digital channels to ensure consistency and accuracy of content designed.
  • Develop understanding of the various target audiences for promotional initiatives and tailor the content and communication style based on customer segmentation.
  • Collaborate with vendors/suppliers to execute projects or campaigns related to content development, as per the required standards.

Human Capital Responsibilities

  • Proactively identify and seek professional development opportunities to improve leadership and technical skills pertaining to the direct line of work.
  • Apply and follow MAFR’s Human Capital corporate policies and relevant procedures and instructions.
  • Provide feedback to colleagues, when required.

Financial Responsibilities

  • Monitor allocated budget to ensure compliance and take corrective measures when necessary.
  • Provide inputs on the development of annual budget.
  • Develop necessary measures towards continuous reduction of the operational cost.
  • Provide inputs while developing MAF Retail’s corporate policies and relevant procedures, and monitor the implementation.


Qualification, Experience & Skills:

Minimum Qualifications/education

  • Bachelor’s degree in Business Administration

Minimum experience

  • 1 – 3 years of experience in website content creation and management, with demonstrated achievements and progressive responsibilities.
  • Retail industry experience is a plus.


  • Sound understanding of social media channels and developing online content for different platforms.
  • Team player in a fast-paced environment.
  • High level of problem-solving skills and detailed oriented.
  • Ability to work autonomously with a curious, open mind and a willingness to dive into a range of topics.
  • Strong analytical skills and ability to mine large sets of data for actionable insights.
  • Creative thinking with a passion for delivering best-in-class work.
  • Knowledge of Adobe Photoshop, Dreamweaver, HTML, and Microsoft Office Suite including MS Project.
  • Good Communication and Interpersonal skills.

Preferred Languages

  • English (Full professional proficiency - Required)
  • Arabic (Professional efficiency – Advantage)